Updated: Jul 20
r engagement is the new king on social media. You can post amazing content every single hour, and still not be successful at getting more customers. What you really need is to interact: that means checking other people's content and liking, following, sharing them, making comments, asking good questions - and providing help when they need it.
As for Google Optimization, you need high-quality blog posts, with engaging content that is “likeable” by Google. The content has to be great, of course, but there is more to it: the blog posts must have pictures, videos, as well as follow a specific structure.
To exceed your customers' expectations, you need to talk to them. Be quick in responding to complaints, getting feedback, understanding and adjusting your workflow to deliver your products or services.
And, of course, you need to make some marketing activities, generate some leads (potential customers), and make some sales, right? The problem is that, as entrepreneurs, we have to put so much focus on core activities (that is, sell what you sell, do what you do, build what you build) that other important things end up falling off our plates: things as social media, creating marketing content, etc. We end up focusing on those when we have time - which is almost never. ;) Yes, we get you! We go through that too!
That’s why you should really consider having a virtual assistant helping you out. If you don’t know what a virtual assistant is, a quick summary follows:
What is a virtual assistant?
It’s a professional who will work for you remotely (a trending thing now, eh?). They will bill you only for the hours they actually work - and only on tasks previously defined by you. It’s not a professional that you will have for 8 hours a day at your service, but on the 3 to 4 hours they will work per day, they can do wonders.
What can a virtual assistant do for my small business?
A virtual assistant will be able to do as many tasks as you are able to delegate. My suggestion is to start small. Focus on really repetitive tasks that don’t require a lot of know-how of the business. Things like scheduling posts on social media, getting leads from your chat (if you don’t have a huge volume of chat calls), keying contacts on your CRM (Customer Relationship Management tool) when you gather them offline (for instance, a business card), posting content in your blog, liking and commenting on social media on your behalf. After you get comfortable with your assistant, you can delegate more complex tasks, such as managing your calendar, reaching out to authors for link-building strategy, and making purchases on your behalf.
We know some of the terms above might sound a bit alien. Just post a comment to this blog post (write your questions below this post) and the amazing folks here at Kiwi will be happy to respond quickly to you.
Is a virtual assistant worth the money for my small business?
It depends on you, really. If you don't know how to delegate - or if you do not have a strategy on how to use the extra time you will have -, then no, the money is not worth it. On the other hand, if you think ...
you are good at delegating tasks and
you can come up with great use of your new-found extra-time to focus even more on exceeding your customers' expectations
... then yes, you can easily justify this investment.
Where do I start?
Our friends at “Time Etc” are the experts: they are great at selecting your virtual assistant. It’s a reliable process, which provides you with the best of both worlds:
you'll have an efficient and effective person working for you (better yet, in very specific tasks) and
you'll not have to pay for a full-time employee (not even half those hours per week, if that's your choice).
Sounds promising, right?